• use unique titles for each page; keep the titles length smaller than 65
  • Use unique description for each page (<meta name=”description” value=”…)
  • Use a H1 tag and have it contain the same content as the page title
  • (not clear) Use URL rewriting in Global.asax (handle events Application_BeginRequest, use the RewritePath API).
  • Turn off view state, if possible; if not, at least use the setting renderAllHiddenFieldsAtTopOfForm and set it to false (in web.config, pages tag)
  • (not clear) use 301 redirections.